• Domain Name: If possible, choose a domain name that clearly identifies your organization. Then promote that URL every opportunity you can get. Tack it on the bottom of your email signature, add it to any club distribution, put it on your club t-shirts. The more you promote your site the better.
  
• Contact Information: Wherever possible, have some sort of contact info for the club. If the club has an email address or hotline number, put it on every page! Provide contact info for the webmaster or club president. Listing your board members is always a good idea. If possible list a mailing address for the club or the president. And, keep the contact information up-to-date!
  
• Timely Information: You should always keep your site as up-to-date as possible, but it's just as important to let people know that it's up-to-date. Using either date-specific information (e.g. Next general meeting: Saturday Feb. 2, 2002) or a "Last Updated" date on each page is great way to let people know that the information is fresh. If they know there's fresh info on the site, they'll keep coming back.
  
• Photos & Artwork: A picture is worth a thousand words! Anytime you can show pictures of club activities or UF related images, it greatly enhances the value of your website. Note: Remember that many people may want to learn about your club through your homepage before ever attending an event. Gator Clubs® should be open and inviting to everybody in your community.Please remember to use good judgment when posting pictures reflecting Gator Club® activities on your home page, specifically try to stay away from pictures that include alcoholic beverages.
  
• Confidentiality Policy: The University of Florida Foundation and Alumni Association policy regarding confidentiality of records and lists applies to home pages as well. Gator Club should not make member information available online. Gator business directories and similar advertising of Gator businesses on the web can be listed but are restricted by strict not-for profit guidelines.
  
• Advertising/Sponsorships: A lot of Gator Clubs look for ways to offset the cost of having a webpage. The two most immedate revenue source are allowing advertising on the site or recognizing a local sponsor who has made the website possible. Before you go down this path, please keep the following two facts in mind: 1) Advertising products or companies on your homepage for profit may result in your club having to pay unrelated business income. Please keep in mind that as a not-for-profit organization any sources of revenue must be directly related to the club’s educational mission. If you are contacted by any companies wishing to advertise on your homepage, or asking you to link to their site for profit, please contact the alumni association. 2) If you host your site with the UF Alumni Association, it's absolutely free which should eliminate most of the need to allow advertising.
  
• Discussing Popular Issues/Compliance: We all love the Gators and we all love talking about the Gators. However we need to be careful about talking about potential student-athletes before they become Gators. "Ask Before You Act" isn't just a catchy slogan of the University Athletic Association (UAA), it's really a school of thought that all of us need to adhere to. We recruit from all of the country and it's natural to feel a lot of pride when a student from your area chooses the University of Florida. However, discussing that potential student-athlete in any official capacity before National Signing Day could compromise the university and the student-athlete's eligibility. So before you post any sort of recruiting information before signing day, please contact the UAA's compliance office.
  
• Link Back to the UF Alumni Association
  

* Gator Clubs® are affiliated organizations of the UF Alumni Association and exist to support the mission of both the Alumni Association and the University of Florida.